Senior Product Designer
7+ Years in Web3 / FinTech / Growth
Data-driven. Inspiring. Efficient.
Pricing Redesign: Achieve a 44% increase in financial results.
Goal
Help users understand the value of each tier, compare benefits, and drive conversion to the Premium plan.
DetailsImpact
Deposits increased by 49% from Q3 2023 to Q4 2023, with financial results growing by 44% on average.
Elevated the market position of a blockchain infrastructure provider.
Goal
Drive audience growth and enterprise adoption by shaping the design language and product flows across Ankr’s website, products, and client solutions.
DetailsImpact
Over five years, revenue grew ~30% YoY, monthly RPC requests reached 1T+, social audience increased +205%, and partnerships included Binance, Microsoft, and Tencent.
End-to-end design for an SEC-approved crypto investing platform.
Goal
Design a cross-platform crypto investment service that meets regulatory requirements while remaining beautiful and intuitive for a broad audience.
DetailsImpact
Following the product announcement, the social media audience grew from 0 to ~150K followers. The platform was approved by the SEC, and the audience was later integrated into Gemini.
Drove blockchain adoption by gamifying ecosystem products.
Goal
Designed a game with AI-agent characters to onboard users into a new blockchain ecosystem and drive growth in transactions, addresses, and other key network metrics.
DetailsImpact
The network scaled to 97M+ transactions, 8.2M blocks, and 1.18M wallet addresses, sustaining ~427K daily transactions and proving its reliability to potential partners.
Messaging meets DeFi: Designed a crypto-native chat app.
Goal
Led the design of an advanced mobile messaging app for creators, featuring deep integration of crypto wallets, payments, and digital assets as the project’s sole designer.
Details Coming SoonImpact
Delivered 50+ user flows, 500+ layouts, and 100+ icons, all adapted for dark mode and prepared for iOS development, bringing the project to a production-ready stage.
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