Company
Personal Project
Role
Research, UI/UX, Animation
Year
2020
Work
About
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"Better Call Saul" on Netflix, "See" on Apple TV, "Joker" movie on Prime Video, new Childish Gambino's album on Spotify, new video of PewDiePie on YouTube...
Content we need is split between different services we use every day. It causes multiplied initialization routine, opening and switching between tabs and windows, confusing navigation, account management, paying for multiple subscriptions, etc. We need music, TV shows and movies. Not services.
I knew Apple as a company that made revolutions solving such users' pain points and has always been a role model for its competitors. Let's imagine a utopian world where Apple decides to be above everyone else — like they used to be. Renewed iTunes could be the perfect app to unite all our media.
Concept completed over two months, focusing on overhauling the user experience of subscription services based on Apple Music interface. Originally published on Medium and Vimeo.
Check out the full case study
Check out the full case study
All works
iTunes
Pocket Lists
Desearch
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