1312 Inc.
Research, UI/UX, Animation
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The average rating on the App Store was 2.4 of 5. Even the most dedicated users fled from it, not finding their favorite features and daunted by the appalling interface.
Pocket Lists is a cute application for keeping to-do lists, the story of which dates back to 2011. I joined the team in 2017 as the one and only designer. Having examined the app, I came to the conclusion that this was a rough MVP with a bunch of bugs, glitches, and flaws. The reason turned out to be simple: Pocket Lists 2 was hastily built on the 64-bit platform before the release of iOS 11, which no longer supports the outdated but reliable version of the app that was built on the 32-bit platform.
I prepared user flows of sections I redesigned with descriptions. We discussed and refined them with the project manager. Then I sent the finished layouts to the coder. He revives them and perfects the result under my guidance.
At an early stage, we had to improve everything that the app has already had to the complete version 1.0. Section by section. Screen by screen. Later, we would be able to think about new features, monetization, and new platforms.
The updated Pocket Lists was featured a few times by Apple on the App Store in many countries, including the United States. We managed to attract new users and funds for further, an independent app development.
Check out the full case study
Check out the full case study
The rating in the App Store increased from 2.4 to 4.7. Every day we receive many positive comments and expectations from people from all over the world.
See on the App Store
See on the App Store
All works
Pocket Lists