Drove blockchain adoption by gamifying ecosystem products.

The idea was to create an interactive game experience where locations and characters narratively represented key ecosystem functions, allowing users to access them seamlessly from within the game itself. A set of game mechanics and quest loops was also designed to drive DAU/MAU growth through repeated engagement.

As Senior Product Designer, I owned most of the in-game interfaces and user flows, while also coordinating and contributing to the creative concept, visual direction, CGI, gameplay mechanics, and design QA during frontend implementation.

The initial concept was built around a world map with a set of locations representing core ecosystem functions, alongside a dedicated quests layer to guide user progression.

As the product evolved and the feature set expanded, the experience required more locations, a stronger navigation system, and context-aware tutorials.

This evolution eventually led to the following structure:

We chose a traditional heritage-inspired setting infused with advanced high-tech elements, creating a world that feels both atmospheric and futuristic.

The UI was intentionally kept neutral and minimal, designed to complement the game world rather than compete with it.

The world map became the core hub of the experience, giving users access to every location from a single, intuitive entry point.

We chose an isometric perspective, which made the map easier to scale, simpler to update with new assets, and more natural to navigate. The environments were produced through a mix of 3D and AI-art, allowing the team to move fast while preserving visual consistency.

The main character was fully built in 3D, with movement and idle animations designed for all directions to support smooth exploration across the world.

I also designed the mouse and keyboard control patterns, along with the behavior of UI elements and contextual map hints: including labels for available and locked locations, floating action buttons, text bubbles, and feedback states for collected items.

On top of that, I adapted the entire interaction system for the mobile version, ensuring the same clarity and responsiveness across touch-based navigation.

The locations and side characters were designed to embody specific Neura blockchain features, each serving a clear functional purpose within the ecosystem narrative. Here are some of them:

Oracle acts as an AI helper agent, allowing users to chat in natural language about the game world, quests, and the Neura blockchain directly within the experience.